Free content indicator
Telia Play, 2024
Clarifying when content is temporarily available at no extra cost, reducing confusion for both users and customer support.
case studyPRODUCTDESIGNER
BASED IN STOCKHOLM
HYPER ISLAND EDUCATED · MBA FROM MÄLARDALEN UNIVERSITY. PREVIOUSLY AT TELIA PLAY & TV4 · OPEN TO NEW OPPORTUNITIES
Selected work
Reimagining the Channel Picker
Telia Play, 2025
Restructuring a core playback experience across three markets, balancing different user behaviours, needs and technical constraints.
case study
Digital Nutritionist
Your Beet, 2024
Building a personalised health platform from idea to launch.
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Onboarding: Turning Visitors into Members
TV4, Fotbollskanalen, 2023
Designing incentives that encouraged account creation and login without putting the content behind a paywall.
case study
Keeping Up With the Game
TV4 Fotbollskanalen, 2023
A personalised game slider helping fans keep track of upcoming matches across their favourite teams and leagues.
case study
(About me)
I’m a product designer who likes solving the mystery of what people really want — digging into data, user behaviour and all the little clues in between to turn ‘we think’ into ‘we know.’ I’m happiest somewhere between strategy and creativity, making complex things feel simple, useful and a little bit delightful.
Outside of design, I read, write, work out, and occasionally spend far too long rearranging my tiny Stockholm apartment. I’m also known to make wildly over-engineered personalised birthday cards for the people I love. Apparently, that’s my creative outlet.