Hi, I'm Emma

I'm a Product Designer working between Stockholm and Rome. My work sits between product strategy and craft — figuring out what a team should build and then shaping how it actually works.

I'm drawn to product problems where user behaviour, business goals and technical constraints don't line up neatly. That's usually where the interesting decisions live.

On product teams I tend to be the person who reframes a vague ask into a concrete question, brings user and behavioural evidence into the conversation, and helps founders, PMs and engineers agree on what to ship first.

Early-stage and growing companies interest me because the work is broad. There is room to shape the product, not only the interface, and to see decisions land quickly.

Right now I'm looking for a Product Designer role at a product-led startup or scaleup where design has a say in what gets built, not only how it looks.